Facebook and Instagram are arguably the most suitable platforms for a dentist/ dental office to appear. This is where your prospective patients would search your practice up, to know more and gain confidence in their choice to book an appointment from the image or personality you put across these profiles. These platforms could also be where your current patients share your profile to their relatives or friends to refer them to you.
Most dentists, however, have a misunderstanding that posts on both platforms are identical and both apps could be treated the same way. If you thought so too, then this blog will definitely open your eyes to how to utilize each platform alone and gain the most of each one.
| the largest demographic on here, is roughly 25-34 year old females | unlike Facebook, the instagram demographic is split 50/50 between males and females , mostly within the age group 25-34. |
| this age group is most likely looking to book appointments for their children | This age group could be on the hunt for a new dental office to commit to after leaving their family plans/ moving to a new city/ landing a new job with new work benefits. |
| relies less on videos, and more lengthy captions. | greater preference for videos and dynamic content. |
| content should be posted roughly 1-2x a week. | post 3x a week to be considered an active profile. But daily stories and multiple times a day are essential! |
| Facebook ads have a lower cost but greater reach in comparison to instagram boosted posts. (Facebook ads also get posted on instagram or any other platform you choose) | instagram allows you to boost posts to hyper target who exactly your post reaches (you could select a demographic, interest, etc) |
| Facebook users are slower scrollers– and read longer posts. | with instagram content you should focus on harboring “quality” of followers as these followers represent your ideal patient, rather than “quantity” of followers. |
BONUS TIPS:
Your instagram or Facebook handles should be short, memorable, and not be confused with any already existing businesses online. this would create a lot of confusion among your patients and overall create unnecessary problems along the way for you.