1. Positioning yourself and your practice as an expert in your field.
In 2022 it seems like a no-brainer to have your business on social media. But what most business owners don’t fully understand, is that the image they put across is their BRAND and REPUTATION.
As a dentist, or practice owner, you have a lot of experience and knowledge in your field of course. Now what if you posted some of it online?
The chances of your prospective patients coming across your content is much higher and the chances of them actually being interested and following you are much higher too. Now if you really think about it, not only did you reach your prospective patient, but you also BUILT A RELATONSHIP with them. On top of that, you will most likely be their trusted dentist of choice, considering they already trust your advice from social media.
2.Higher case acceptance rate
Following along with positioning yourself as an expert, the goal here is to make your patients trust you. When they can trust your expertise over social media and book that first appointment, then it is upon you to confirm those expectations they have of you and your practice.
We held a poll on our story and found that about 45% of patients are likely to go back to a dentist and continue treatment when they see a successful case of the same treatment, on the dentist’s feed. This could be through a before and after shot or a case walk through video for example. This is proof of how important your social media profile is in attracting new patients and RETAINING them.
3. On average social media marketing can get you 10-15 new patients a month.
Yes, you read that right. By being active on social media and connecting with your patients, you can answer most of the questions patients have on your feed. This way, you REDUCE THEIR DOUBTS and make it clear what you offer. If they don’t know exactly what it is you offer, they will likely just go to a clinic that can do it all.
If you are a specialty clinic (e.g., cosmetic dentistry) then it is very important to showcase the services, you offer exactly and hyper-target your ideal patients. The detailed demographic that Instagram and Facebook ads allow us to target are the reason we are able to deliver such results and land you new clients monthly.
Think about it, 10 new patients a month? Thats 20 every 2 months, imagine how long it’ll take you to open up your next branch?
4.more free time!
Now let’s make one thing clear, you graduated from dental school to practice dentistry, not to be an expert in social media or marketing. and that’s ok! what’s more important is acknowledging that.
Building a brand and getting the right image across to your patients can be quite tricky and TIME-CONSUMING. The best choice for you is to let a professional handle it. Not only will this mean more time for yourself but also more time and energy to put towards growing your practice and running your team.
Let’s get started and have a chat about where you want to see your practice in a year… BOOK your call by clicking the button below.